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Caitlin Iverson Roa

Caitlin Iverson Roa

Behavioral Scientist, Healthy Minds Innovations

Caitlin’s research focuses on sustainable, inclusive behavior change, habit formation and workplace well-being. She is a Behavioral Scientist on the Research & Measures team where she works to create assessments and opportunities for individuals and organizations so that the healthy, kinder, wiser choice is an easy choice.

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  • PhD, Environment & Resources, University of Wisconsin–Madison