Privacy Policy


This privacy policy (“Privacy Policy”) discloses what information Healthy Minds Innovations, Inc. ( “HMI,” “we” or “us”) gathers about you through our website (the “Website”) and all other online and mobile interfaces, including our applications (collectively the “App”), however accessed, and how that information is used.  HMI owns and operates the Website and App, and we use the personal information we receive from them as described below.  We do not sell your personal information.

By using the Website and/or App and sharing your information with us, you consent to and accept the privacy practices described in this Privacy Policy.

Online and Mobile Information Practices

We are committed to protecting your personal privacy as you visit our Website and/or App. Accordingly, this Privacy Policy informs you how we collect and use your information on our Website and through our App. 

Information We May Collect

The information we collect varies depending on the type of activity you are performing on our Website or App and helps us personalize and continually improve your experience. In all instances where we collect personal information through the Website or App, we specifically indicate what information is required in order to provide you with the product or service you have requested.  We collect information necessary for the activities on our Website or App.  We do not, however, collect personal information from children under 13 without verifiable consent.  The personal information we collect may include:

  • Name
  • User name
  • Email address
  • Gender
  • Birthday (month/year)
  • Ethnicity
  • Relationship Status
  • Number of Family Members/Children/Children under 13
  • Experience with Meditation
  • User generated content

We may collect other information that does not reveal your specific identity, such as:

  • IP Address or other unique device identifier
  • Information collected through cookies, pixel tags or other technologies
  • App usage data
  • Geo-location information
  • Aggregated information
  • User generated content
  • Device generated data


When you visit our Website, we gather information including page requests (URL requests), time of your visit, your IP address, operating system, web browser software, and any cookies which were set during a previous visit to our site.  IP address information is not distributed to third parties.  We use this information to improve your overall experience.   We use cookies to help with navigation through our web pages; they are not used to gather any personal information about users.  


We do not knowingly solicit or collect personally identifiable information on our Website or App from children under the age of 13 without prior verifiable parental consent. If we learn that a child under the age of 13 has submitted personally identifiable information online without parental consent, we will take all reasonable measures to delete such information from our databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please contact us at

How We Use Your Information

The information you provide to us is primarily used to provide our products and services to you and to provide you access to and the ability to use our services.  Separately, the information you provide to us may be aggregated and deidentified with the information provided by other users, which we may provide to your employer and other organizations for research purposes.  We may use your personal information to contact you about our products and services, to send you information about new offerings, and/or to improve the quality of our Website or App or our product and service offerings and to help us better serve you (whether or not through our support services).

We may also use that information to deliver you or contact you about requested products/services or information.  In addition, we may use your personal information to provide important information about products or services that you have or are using, including security risks and updates. We may send you information about new products and services that may be of relevant interest to you.  If you do not want to receive such marketing communications from us in the future, we will provide an Opt-out link or you can let us know by e-mailing or mailing us at the below respective addresses and telling us the name and addresses that you would like removed for those communications.  We may also use and share de-identified and aggregated data with third parties for research, analytics, or other similar purposes. 

Who We Share Your Information With

Except to the extent to which we may release information to the Center for Investigating Healthy Minds at the University of Wisconsin-Madison, we limit the release of information and we require privacy protections in our business relationships. We do not sell customer information. In addition, we may share your personal information when required by law, or with third parties that perform functions on our behalf.    We may share personal information with third party organizations or individuals if we have a good-faith believe that it is reasonably necessary to meet any applicable law, regulation, subpoena, legal process or enforceable government request; to detect, prevent, or otherwise address fraud, misuse, or any security or technical issues; and/or to protect against harm to the rights, property, or safety of HMI, our users, or the public.

Mobile Location Services

An App may utilize location services on your mobile device to collect and use location data, including the real-time geographic location of your device.  If you consent to the App’s utilization of location services, we may use GPS, Bluetooth, your device’s unique identifier, and/or your IP Address, along with Wi-Fi and cell tower locations, and other technologies to determine your device’s geolocation. This location data is utilized to initiate notifications or deliver services requested by you.  We may maintain location data records as long as we need; provided such location data records will be aggregated and deidentified with location data collected from other users.  We will collect geolocation data only if you consent, and we will notify you whether the location services will be always running or only when the App is in use.  You may choose to disable location services, but if you do so, you will not receive any notifications or services that require a geolocation.   Most mobile devices provide users with the ability to disable location services.  These controls are generally located in the device’s settings menu.  You can also contact your mobile service carrier or your device manufacturer for more information on disabling location services.


A cookie is an element of data that a website can send to your browser, which is then stored on your system. A cookie is useful for having the browser remember specific information across several pages or between visits to a website. A cookie does not store personally identifiable information or any sensitive information. Also, our site does not read any information stored in cookies given to you from other websites, except in cases where the other website is a provider of information or functionality within our website and that cookie is necessary to make our website function correctly.

Our Website makes use of cookies for the following purposes:

Website administration and personalization


Completing your request

Analysis of page and website information that does not identify specific individuals

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it. Browsers may also be set up to display a warning when a cookie is used. You may even disable your browser from accepting cookies. In order to provide you with the best possible experience while visiting our website, please enable cookies within your browser.  Some portions of our website may not function properly if cookies are disabled.

Google Analytics

We may use a tool called “Google Analytics” to collect information about use of this site across devices.  We may implement the Remarketing and AdWords features of Google Analytics.  The Remarketing feature allows us to serve you relevant advertising on third party websites if you have visited our Website, however accessed, but does not personally or directly identify you.  AdWords allows us to manage our advertising and collect information about your visit to our Website.  Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ad Settings [link]. You can opt out of Google Analytics without affecting how you visit the Website.  For more information on opting out of being tracked by Google Analytics, visit this Google page [link].

Leaving Our Website And/Or Linking To Third Parties

We intend to secure appropriate pages of the Website.  If certain or all pages of the Website are secure, your browser URL will inform you if you are leaving a secured portion of the site.  We strive to ensure that any information you send us is safe.  When you leave the secure portion of the Website and go to another linked site, we are not responsible for the content or availability of the linked site. Please be advised that we do not represent either the third party or you, if you enter into a transaction on the third party site. Further, the privacy and security policies of the linked site may differ from those practiced by us.

Control Over and Access to Your Information

We enable you to have control over the accuracy of your personal information. You can delete or change your personal information with us at any time by logging into your account or contacting us via a method described under "Contact Us" below.

Do Not Track

Third parties may collect information about you across different web sites, including our Website.  We do not currently utilize the capability to respond to web browser do not track signals or other mechanisms that provide you with the ability to exercise choice regarding the collection of this information.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Mail: Healthy Minds Innovations

625 W. Washington Ave., Madison WI 53703

Phone: 608-262-0457


This Page was last modified on August 24, 2018.